We aim to be the ultimate destination for all things awesome.  But since that is such a relative word, let’s define it a little more as it pertains to us.

Silk pillowcases?  Not awesome.  Percale sheets?  Awesome, but not in the running.  Boardwalk Empire?  Oh yeah.  Gears of War?  Yup.  MKII watches,   HTC smartphones, Mountainsmith lumbar packs, Samsung Galaxy Tab 8.9, classic Rotring 600 pens and pencils,  Merrell barefoot shoes, Pashley bicycles, any useful thing made out of titanium and Henry Weinhards Vanilla Cream Soda.  All awesome.

Like Arstechnica with less tech.  Or Gizmodo with less, well, do.  Like Art Of Manliness with less manliness and zero art.  Like the Onion but without all the cleverness and actually funny.  Like the Simpsons when it was good.  SNL, too.

Casting a wide net, to be sure, but hey, if it’s awesome, it’s going to be talked about here.  That’s the goal.  And if we don’t live up to it, by all means, chew our ear off.

But do it awesomely.